Fiore – identity 2015

FiORE, a Polish hosiery brand, set itself new goals and reviewed its method of operation, which entailed not only a change of the strategy, but also refreshing the image. The metamorphosis included designing the logo and developing a completely new style of photo shooting and products presentation to create a line of packaging and image building materials – everything in a consistent, coherent way. In cooperation with the client we also created a new brand – DNA, and defined the new image and marketing goals. The whole concept perfectly mirrors the values of the company: femininity, airness and extravagance combined with the feeling of a strong, modern and confident women.

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